Is it worth launching advertising in the US and Canada?

[freidepiter23]

Hello! I am planning to launch an advertising campaign for a financial service and am thinking of testing the US and Canada. But I have heard that traffic there is very expensive and competition is high. Is it realistic for a newcomer to enter these markets, and how can I understand whether these are Tier-1 countries?

 

[williamsjonas918]

The US and Canada are indeed Tier-1 countries, which means high purchasing power but also more expensive traffic. To better understand what this classification means and how to work with it, I recommend view guide. It explains the difference between Tier-1, Tier-2, and Tier-3, which countries fall into each category, and how this affects rates and conversions. For a beginner, it is important to correctly assess the budget and test creatives before scaling, because competition is high in Tier-1 markets, but the potential ROI is also significantly higher.