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New YorkCNN —
OpenAI on Thursday announced its most direct threat yet to its stalwart Big Tech rivals: a search engine that uses artificial intelligence baked in from the beginning.
The company is testing SearchGPT, which will combine its AI technology with real-time information from the web to allow people to search for information in the same way they talk toChatGPT. While the search engine is currently in an early test for a limited number of users, OpenAI said it plans to integrate the tools into ChatGPT in the future.
With the new feature, OpenAI will be directly competing with Google, which has for years dominated the online search market but has scrambled to keep pace with the AI arms race that OpenAI kicked off when it launched ChatGPT in November 2022. SearchGPT could also pose a threat to Microsoft’s Bing, the also-ran search engine player that last year incorporated OpenAI’s own technology in an effort to better compete with Google.
OpenAI on Thursday announced its most direct threat yet to its stalwart Big Tech rivals: a search engine that uses artificial intelligence baked in from the beginning.
The company is testing SearchGPT, which will combine its AI technology with real-time information from the web to allow people to search for information in the same way they talk toChatGPT. While the search engine is currently in an early test for a limited number of users, OpenAI said it plans to integrate the tools into ChatGPT in the future.
With the new feature, OpenAI will be directly competing with Google, which has for years dominated the online search market but has scrambled to keep pace with the AI arms race that OpenAI kicked off when it launched ChatGPT in November 2022. SearchGPT could also pose a threat to Microsoft’s Bing, the also-ran search engine player that last year incorporated OpenAI’s own technology in an effort to better compete with Google.
