Muichiro.T
Active member
In an exclusive conversation with Akshay Sahi, Director and Head of Amazon Prime, Delivery and Returns Experiences, India, he explained how Amazon Prime Day is driven by a relentless focus on customer experience, technological investment, and support for local businesses. Each Prime Day serves as a learning opportunity to better serve a diverse customer base, including brands and sellers. Sahi highlighted the critical role of technology in ensuring a seamless shopping experience and the importance of empowering small and medium-sized businesses by building robust operations networks. Prime Day is also a platform for showcasing new products across various categories, reflecting Amazon's commitment to being an "everything store." Ultimately, customer preferences dictate the success of Prime Day, with a growing trend toward online shopping for fashion, beauty, and everyday essentials. Sahi emphasized that Prime Day supports local businesses, helping them introduce new products and connect with a wider audience. 
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