YvanaStarr
Member
Virtual influencers, computer-generated personas designed by brands and creators, are gaining popularity on social media platforms like Instagram and TikTok. These digital avatars engage with audiences, promote products, and even collaborate with real-life influencers, raising questions about authenticity and ethical implications in digital marketing. As their influence grows, discussions on the future of influencer culture and the boundaries between real and virtual identities are becoming increasingly relevant. Will the rise of virtual influencers reshape our understanding of authenticity and ethics in digital engagement, prompting ongoing dialogue about their impact on social media and online communities? Let me know your thoughts on these.
On one hand, they're giving brands total control over their image and creating some super engaging content. On the other hand, it's kinda tricky because it blurs the line between what's real and what's not. 
As these digital personas become more popular, we need to make sure there's transparency and that they play by the rules. The conversation about their impact is definitely going to shape the future of influencer culture. 
