Why is there such a strong connection between Pumpkin Spice Latte and nostalgia?

[redvelvetjoy]

Every fall, people go wild for Pumpkin Spice Lattes, and it seems like it’s more than just the flavor—it’s about nostalgia. What’s behind this strong emotional connection? Is it clever marketing, or does the flavor itself tap into some deeper feelings?

 

[utlom]

That’s such a thoughtful observation! I think it’s a bit of both—clever marketing definitely plays a role, but the flavor of a Pumpkin Spice Latte really does evoke a lot of nostalgia.