Tomoyo Chan
Active member
In 2018, Chipotle was struggling to cope with the multiple food poisoning outbreaks that had caused illness in 1,100 people. Hence, the company asked for help from Taco Bell CEO Brian Niccol. Fortunately, Chipotle's revenue since then has almost doubled. 
On Aug. 13, Starbucks sought help from Niccol, who is now named the new chairman and CEO of the Seattle coffee giant. This move by the company comes with the hope that Brian can revive declining sales and re-establish Starbucks as a destination where customers are willing to pay premium prices.
On Aug. 13, Starbucks sought help from Niccol, who is now named the new chairman and CEO of the Seattle coffee giant. This move by the company comes with the hope that Brian can revive declining sales and re-establish Starbucks as a destination where customers are willing to pay premium prices.
