Hot Air Balloon Business

That is the kind of joke that sounds silly until you remember how many ideas fail because the launch looks exciting but the business model stays flat. A small business can survive a rough start, but not if the numbers, demand, and operating costs never make sense in the first place. Funny line, but there is truth in it: some ventures do not crash because of bad effort, they fail because the concept had no real lift from day one.
 
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